We’re British farmers based in Shropshire, surrounded by fields of leafy greens.
For three generations, the Maddocks family have been here farming, so we know our produce. Right here on the farm is where we press and bottle our juices – so trust us, we know where it’s come from.
Sadly, the great British climate doesn’t allow us to grow everything we need to make sure our healthy juices are crammed full of the most delicious fruit and veg.
So, we source the freshest produce from growers we know, so that we can keep you fuelled with the tastiest juices all year round.
So, we grow what we can, and we know the guys who grow the rest, meaning we can rest easy knowing we can give you great provenance, but it doesn’t stop there.
We make sure every juice and smoothie recipe is jammed with healthy stuff – so much so that we shout it out on the front of our bottles so that you know what’s in every bottle of B.fresh at a glance. No fuss, just good sense bottled.
We know produce. So we select only the best veggies and fruit that are simply, easily, unquestionably good for you. It's good sense bottled.
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Nutrients and vitamins don’t fare well with heat, so we use a totally cold process to keep higher levels of them in our drinks than you’d find in pasteurised juices.
Our produce comes in from the fields or from our trusted growers, is given a good wash (because soil is not a superfood no matter what people may tell you) before it’s chopped and cold pressed. The juice is then blended to our own recipes and bottled.
Ever made juice at home? It doesn’t last very long does it…that’s why we use High Pressure Processing (HPP).
The bottles of juice are popped into a high-pressure chamber, which is flooded with cold water and subjected to 3 minutes of high pressure – 6000 bars of pressure to be precise – which in laymen terms is equal to five times the pressure you’d find at the bottom of the deepest ocean (we don’t recommend climbing inside…)
The result is smoothies and juice that are packed full of vitamins, nutrients and delicious flavour and will stay fresh in your fridge for longer… safely.
It’s a no brainer really, move over pasteurisation, HPP is king!
So now you know why cold pressing makes the best kind of juices and smoothies with the freshest flavour, whilst keeping as many of those all-important nutrients and minerals as possible, why not take your pick from our full range?
We don’t have any vacancies currently, but please feel free to drop your CV and a cover letter to hello@b-fresh.co.uk if you think we should know about you.